SELECTED WORK · BHY
Supporting the studio.
Connecting the community.
Content, community management, website support and business systems for BHY—the brand behind Beaches Hot Yoga and Broadview Hot Yoga, with two studio locations in Toronto.
SOCIAL MEDIA & COMMUNITY
The posts.
And the people behind them.
My role included creating social media content and managing the conversations around it.
For BHY, I handled social media content and community management, supporting how the brand communicated with its audience beyond the studio.
That work combined the creative side of marketing with the people side: presenting the business through content and staying involved in its community interactions.
A role that brought together content creation, communication and practical day-to-day support.
THE WORK BEHIND THE SCENES
More than
what showed up in the feed.
Website content & support
Helped create content for BHY’s website and provided website support, contributing to how the studios presented their business online.
Marketing & studio materials
Created business cards, postcards, flyers, posters and manuals, supporting both promotional needs and studio documentation.
Business systems setup
Handled Google Workspace and CRM setup, extending the support into the systems used behind the scenes.
SELECTED PRINT WORK
The brand.
In people’s hands.
Business cards and postcards formed part of the printed materials I designed for BHY.
Postcard design
A printed format for sharing the brand’s message beyond its website and social channels.
Business card design
Brought the BHY brand into a compact, practical piece for everyday introductions.
THE ROLE, TOGETHER
Creative thinking.
Practical follow-through.
The BHY work combined public-facing marketing with support for what happened behind the scenes.
From social content and community management to website support, printed materials and systems setup, I worked across several parts of the business.
It reflects the way I like to help: understanding what a business needs, getting involved in the details and helping move the work forward.
SOMEONE IN YOUR CORNER
A lot on your plate?
Let’s talk.
Tell me where you could use support. We can work out the right place to start.