SELECTED WORK · KIPFER HERITAGE FARMS
A local business.
A clearer online welcome.
Website design and social media content to help people discover Kipfer Heritage Farms, get to know the business and plan a visit to its Newton butcher shop.
THE STARTING POINT
Make it easier
to walk through the door.
With a retail butcher shop in Newton, Kipfer needed an online presence that helped people understand what the business offered and why they should visit.
The goal was practical: introduce the shop, show the products and make the next step clear. The website and social content needed to feel connected, giving people a consistent introduction wherever they first discovered the business.
The focus: turn online interest into a clear reason to visit in person.
THE APPROACH
Keep the business
at the centre.
Make the offer clear
Put the shop and what it offers at the heart of the message, helping new visitors understand the business without having to piece it together.
Bring the personality through
Give the website and social content a visual direction that reflects the business and makes its products and story the focus.
Connect the experience
Use the website and social media together: content that introduces the business, and a website where people can learn more before visiting.
WEBSITE DESIGN
An introduction
with purpose.
A website designed around the people discovering Kipfer for the first time.
Explore Kipfer’s websitePage structure & messaging
Organized the website around a clear introduction to the business, its products and the Newton shop.
Visual design
Brought typography, colour, imagery and page sections together to give the website a consistent look and feel.
A path to visiting
Kept the physical shop central to the website’s purpose, helping visitors move from discovering the business to considering a visit.
SOCIAL MEDIA CONTENT
More ways
to get to know Kipfer.
Give people a feel for the business before they step inside.
Social content creates opportunities to introduce products, share the business’s personality and keep the shop part of the conversation.
For Kipfer, the work brings those stories into branded content that supports the same local, welcoming introduction as the website.
A connected presence, from the first post someone sees to the website they visit next.
THE WORK, TOGETHER
One business.
A connected presence.
A website and social content created around the same purpose: helping people get to know Kipfer and its Newton shop.
This project brings together the two sides of my work—thoughtful website design and social communication—with the business’s everyday needs at the centre.
LET’S TALK ABOUT YOUR BUSINESS
Your next project.
Someone in your corner.
Need a website, social media support or help bringing it all together? Tell me what you have in mind.